On Novermber 3, 1774, Edmund Burke spoke to the Electors at Bristol regarding his conviction of leadership. He said, "Your representative
owes you, not his industry only, but his judgment; and
he betrays, instead of serving you, if he sacrifices it to your
opinion."
The status quo is our biggest enemy. In fact, status quo would call us to abandon our better judgment and innovative ideas to line up with the organizational cogs who predictably resist any substantial change. Fighting it can be so exhausting that we eventually either lose our will to fight it or we give up never fully developing our backbone and thoughtful words needed to overcome it. Worse yet, we often fight status quo in all the wrong places. By targeting the fully entrenched and decidedly unchangeable for the purpose of affecting change, we have already lost.
Greg says to target the driest kindling with our fire. Everett Rogers schools us all in what Greg is saying with his idea diffusion curve. Seth says "all the growth and the opportunity and the fun is at the leading edge." He further states that this is "where the change happens."
So, take the fight for positive change to the hearts and minds of those most receptive to change and innovation.
tagged: seth godin - greg stielstra - idea diffusion - edmund burke - leadership and innovation
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